Podcasts Will Take Your Marketing From Good to Awesome!

I’ve been listening to podcasts for years now (at least the past six). They’re my go-to audio entertainment. I think about the ads I’ve heard over the years. To this day, I remember ads ran on some of my favorite podcasts from years ago. With the popularity of podcasts still on the upswing, you’d be smart to consider them as a tool in your marketing strategy. 

Marketing through podcasts lets you connect with your audience in a familiar and comfortable way and simultaneously enhance your content marketing. It’s a win-win situation.

Access your target audience

Talk to your target audience directly while bypassing the curation work. With more than half a million podcasts existing in the world, there is something for everyone. Which means there is something for your target audience. You’re sure to find one that talks about knitting socks, IT management, pancake recipes, or whatever your niche is.

Even if you don’t have the budget for podcast advertising, you can still create exposure for your brand by pitching to be a guest on a show. It’s a win-win situation for you (gaining exposure) and the host (gaining content).

Benefit from testimonials

Humans love word of mouth. The majority of us completely or somewhat trust the recommendations of friends and family. Sixty-six percent trust consumer opinions online. There is a trusting relationship between podcast show hosts and listeners. Tap into it by having hosts read and improvise your branded content.

Enhance your content marketing strategy

Take advantage of cross-platform promotion. Share the podcast episodes you sponsor through your established channels. Then, create new content inspired by the episode. How does the topic resonate with your audience? Make the connection for them!

Be in plain sight

Have you ever seen an ad you actually like on YouTube or heard one that caught your attention on the radio, just to later hope and wish it will cross your path again? Podcasts help solve this issue for consumers who are actually interested in your offer but for whatever reason (they’re driving, doing the laundry, need to talk to their SO) can’t engage with it at the moment. Instead, they just bookmark their favorite podcast episode. Easy fix.

Podcast listenership keeps growing. Today, there are nearly 86 million people downloading episodes. Don’t just make something worth the click; make something worth the listen!