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The success of your team, department, or business is directly correlated with how well you serve your target audience. Whether internal or external, your work serves someone. It’s up to you to decide the best way to do that and which services will matter most to your customer.
What do you think of when you hear “UX”?
For many people, the image of a skilled designer comes to mind. And while designers are the face of UX, user experience is more than the colors and fonts used on your website.
Here’s the deal…
Your website is the FAQ sheet.
True, you might actually require a formal FAQs page. At the same time, remember that your website is the hub people flock to in order to get some very important questions answered.
They basically want to know three things:
While your social content is engaging (obvi), it’s already done the heavy lifting of getting visitors to your website. Don’t distract them with your eye-catching reels and encourage them to go back to your social site.
Yes, you wanna show them something familiar. And sure, you want to reiterate that the website the user has happened upon is indeed your website. Just be strategic on how you display your social content.
Do you have a standard for making complicated ish sound simple?
Even with all of the degrees, credentials, experience, and training, the world of tech can be complicated! Constant innovation means that what was once the latest and greatest is now child’s play.
No matter how bland or complex you think your subject matter is, I promise there is a way to sound more authentic and connect with community.
Digital ads are a great tool for lead generation. Here’s how I used Facebook ads to reduce lead generation costs from $36 per lead to $6 per lead.
Learn how to get the most for your digital marketing strategy planning session with Arin from Blue Lioness Media & Communications
Podcasts can take your marketing strategy from great to awesome. It’s an easy way to connect with your audience, build trust, and make sure your branded content is heard.
Struggling to create consistent content? A content calendar may be exactly what you need. And guess what? It doesn’t have to take a lot of time or effort to make an effective calendar that supports your business goals. Listen to this clip for why you need to take 90 minutes and plan your content.