Are your services aligned with your ideal customers?

The success of your team, department, or business is directly correlated with how well you serve your target audience. Whether internal or external, your work serves someone. It’s up to you to decide the best way to do that and which services will matter most to your customer.

Are you forgetting the content part of your user experience?

What do you think of when you hear “UX”?

For many people, the image of a skilled designer comes to mind. And while designers are the face of UX, user experience is more than the colors and fonts used on your website.

3 questions your website absolutely needs to answer

Here’s the deal…

Your website is the FAQ sheet.

True, you might actually require a formal FAQs page. At the same time, remember that your website is the hub people flock to in order to get some very important questions answered.

They basically want to know three things:

While your social content is engaging (obvi), it’s already done the heavy lifting of getting visitors to your website. Don’t distract them with your eye-catching reels and encourage them to go back to your social site.

Yes, you wanna show them something familiar. And sure, you want to reiterate that the website the user has happened upon is indeed your website. Just be strategic on how you display your social content.

Do you have a standard for making complicated ish sound simple?

Even with all of the degrees, credentials, experience, and training, the world of tech can be complicated! Constant innovation means that what was once the latest and greatest is now child’s play.

No matter how bland or complex you think your subject matter is, I promise there is a way to sound more authentic and connect with community.